Insight

Japan is a unique market with some difficult-to-grasp nuances. We are recognized for our emotional measurement capabilities that we combine with the skills of experimented strategists to deliver in-depth, actionable insights into the Japanese consumer mindset.
As a member of ESOMAR (European Society for Opinion and Marketing Research), we follow the guidelines for high technical standards and professional ethics.

MINDVOICE®

Our in-house psychographic profiling system. Studying personality, values, attitudes and lifestyles of the Japanese market since 2008.

Read more

MINDSET®

Meet advanced segmentation. Providing insights and catalyst for effective marketing strategies.

Read more

SAKIYOMI

Envisioning future market trends. Ensure your business stays relevant, keeping your audiences engaged.

Read more

Persona

Bring customer profiling to life. Bridging gaps between consumer expectations and companies’ delivery.

Read more

Generation Research

Changes in values by generations affect market trends. Generation research uncovers challengers for brands and businesses.

Read more

Focus Group

A good conversation is worth its weight in gold. Get live responses and feedback for your product and services.

Read more

Ethnography

Learn social interactions, behaviors, and perceptions that occur within organisations, and communities.

Read more

Branding

Our services range from brand launch to repositioning, localization and maintenance. We package our team and approaches according to your business and linguistic needs, from strategy to execution.

Brand Strategy

Make an impression, be interesting, be convincing – just like a first date. Strategize to make people fall in love with your brand.

Read more

Naming

The delicate art of finding compelling, trademarkable names. Engage and entice your customer with the right brand name.

Read more

Brand Message

A brand’s voice communicated in a persuasive message that is concise, easy to understand and tells a story speaks volumes.

Read more

Brand Logo

Humans judge people on first impression and its is no different for brands. Make yours positive and memorable.

Read more

Look & Feel

Harmonize the voice and aesthetics of your brand to establish a distinct and recognizable visual language.

Read more

Key Visual

Leverage the power of images that spark emotions and enhance brand recognition.

Read more

Brand Voice

Learn how to select words and attitudes that convey your brand personality to your target audience.

Read more

Customer Journey

A day in the life of your audience. Identify every experience your customers have with your brand.

Read more

Corporate

The corporate brand shapes the perception of an entire organization, not just of one product or service. It’s all about the company’ s reason for being, its culture and its soul. A strong, authentic corporate identity should communicate effectively your company’s purpose to your customers, investors and employees – and impact your bottom line positively.

Corporate Identity

Establish a strong presence with a uniquely tailored visual statement.

Read more

Vision and Mission

Create meaning and clarity for all stakeholders.

Read more

Tagline

Craft and communicate your values to help your customers remember you effectively.

Read more

Corporate Brand Style

A visual language that inspires, motivate and instill trust.

Read more

Internal Branding

Connect employees with your brand for better understanding and focus.

Read more

Employee Survey

Measure your employees engagement and motivations.

Read more

Employee Focus Group

Harness your team’s collective intelligence to drive change.

Read more

B2B

To succeed on the increasingly competitive B2B market and resist commoditization, companies should no longer rely solely on functionalities and price. Branding helps by transforming businesses into purpose-driven enterprises which leads to enhanced customers trust and protection from market fluctuations.

Technology Branding

Create an edge on competition with a brand promise that is authentic and resonates.

Read more

B2B Branding

Build a sustainable competitive advantage thorough Business-to-Business branding.

Read more

Brand Style System

A brand style guide facilitates memorable brands through consistency.

Read more

Research|Strategy|Design

Think we might help?
We’d love to hear from you.

RISKYBRAND is a Japan-based multi-lingual brand strategy consultancy that has helped major domestic and international brands breakthrough to the next level over the past two decades.

Contact Us