The reflection of Tokyo｜A new dining destination
Set on the Odaiba waterfront, Hilton Tokyo Odaiba naturally features the signature hospitality of the Hilton brand, and is a hotel where you can relish a sophisticated resort atmosphere without leaving central Tokyo.
In December 2016, Hilton Tokyo Odaiba planned to renovate the second-floor space to open two restaurants. RISKYBRAND was selected to be the branding partner to evolve the space into a dining destination truly representative of Tokyo, a city that fascinates travelers from all over the world.
Through on-site observation, competitive research and workshops, we surfaced the key feature that made the place special - the beautifully sparkling Tokyo cityscape reflected in Tokyo Bay, a unique attraction that cannot be savored anywhere else.
From there, we designed a comprehensive new identity system, from concept to naming, logo and look & feel, that we translated into communication tools such as shop card, brand movies and uniforms.
Seascape Terrace & Dining
A luxury haven to escape the hustle and bustle of the big city, amidst the bay and sunshine. We worked together to develop a name — Seascape— that encapsulates the unique charm that can only be found there.
The key visual, shot under the supervision of Hilton Tokyo Odaiba Executive Chef Masashi Mizuguchi, features dishes arranged to evoke the scenery seen from the restaurant and the buildings reflected in the bay. The pale purple symbolizes the twilight and the light blue the sea.
Work Scope :
Brand narrative and visual identity design
Brand application design: packaging, print and digital communication material, uniforms
Hilton Tokyo Odaiba Website
|Client||Hilton Tokyo Odaiba|