Project

mynavi corporate branding(2006~)

Background

MYNAVI is a human resource information portal brand operated by Mainichi Communications. They are a leading human resource information portal well known for their graduate recruitment, and MYNAVI career change commercials.

The human resource information portal service market is growing at an exponential rate, and is also a very competitive market. The corporation underwent a branding project to build on the know-how they had so far garnered, and to catapult them into the position of a top brand in the industry. They focused on converging the many human resource information service operations that had been constructed into a single brand.

Process

RISKYBRAND aided in the development of an integrated visual identity, including the logo design of the main “MYNAVI” service, as well as logo design for each of their brand lineup. The new “MY NAVI” human resource information portal service brand was released in March, 2007.

Result

“MYNAVI” rapidly raised its recognition factor, and continues to grow as one of the top integrated human resource information portal brands.

Work Scope:
Design of emblem
Service brand logo design
VI development including color strategy
Design guideline

ClientMynavi Corporation