“If it is possible to attribute a dominant mood to an era, ‘cynical’ might be the most suitable adjective to describe Japan in the 21st century.”
Last december Research World released a series of issues about our social values tracking study, Mindvoice®.
7 signs cynicism is growing in Japan – published on Tuesday 11th December
The roots of cynicism in Japan – published on Wednesday 12th December
The implication of the rise of cynicism for brands – published on Friday 15th December
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