Finding a name that is both trademarkable and resonating linguistically and culturally with Japanese consumers can be challenging. Our multi-lingual team provides the cultural and technical expertise to help you find the right fit between what your brand wants to communicate, and what your audience is ready to embrace.


  1. Initial consultation and brand platform (Brand strategy)
  2. Ideation
  3. 1st shortlist and trademark preliminary check
  4. 2nd shortlist and graphic application
  5. Trademark evaluation
  6. Validation survey ( Internal or external depending on budget)