・Brand strategy（quantitative analysis,group interview）
・Brand guidelines（VI elements、VI guidelines、design template）
・Brand logo（corporate logo、channel logo）
・Brand message development（In Love with Movies. Star Channel）
・Creative development（original font、Original symbol）
Star Channel is a Japanese movie cable channel broadcasting foreign movies ranging from Hollywood block busters to European auteur films, on 3 channels, 24 hours.
Since its foundation in 1986, it laid a firm position as a top pay satellite TV through BS/CS/CATV.
Our task was to reshape the company’s visual identity into a distinct, recognizable brand able to compete on a market crowded with similar service providers.
Based on target insights uncovered trough several quantitative studies, we redefined Star Channel value proposition around the idea of ‘premium movies for a premium life ‘, positioning the brand as the leading western movies provider.
We translated the new concept into a visual and verbal universe enhanced with an original font, STAR CENTRAL AVENUE, and original PUSH symbol.
The tagline, `In Love with Movies’, highlights the company ‘s commitment to provide qualitative foreign movie of all genres.
|Client||STAR CHANNEL, INC.|
|Movie & Web||TOHOKUSHINSHA FILM CORPORATION|
|Original Typeface||StudioMakgill, Inc.|