MIND

  1. I tend to wear expensive and prestigious items. (+57pt. )
  2. I tend to be more knowledgeable than others about the latest shops, restaurants, movies, and music. (+57pt.)
  3. I think that other people regard me as someone with a good sense of art and design. (+52pt.)

LIFESTYLE

  • ・Self-image|tasteful (+8pt.)
  • ・Things I spend time and money on|domestic travel (+11pt.)
  • ・Essential functional feature when considering a purchase|look (+6pt.)
  • ・Essential emotional feature when considering a purchase|conveys status (+10pt.)
  • ・Preferred visual universe|arty (+9pt.)
  • ・Favorite music type|hard rock / heavy metal (+4pt.)
  • ・Reason for choosing current company|future perspectives (+10pt.)
  • ・SNS|Facebook (+11pt.)

NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )

MINDSET®’ s six consumer segments

  1. ACHIEVER
  2. LIBERAL
  3. COCOONER
  4. THINKER
  5. SHOWA
  6. WHATEVER