MIND

  1. I think it'd be great to depend on someone else all the time. (+37pt.)
  2. I seek something to heal my heart. (+27pt.)
  3. If possible I don't want top move away from my hometown. (+17pt.)

LIFESTYLE

  • ・Self-image|ordinary (+15pt.)
  • ・Things I spend time and money on|SNS (+4pt.)
  • ・Essential functional feature when considering a purchase|ease of use / convenience (+11pt.)
  • ・Essential emotional feature when considering a purchase|heartwarming (+9pt.)
  • ・Preferred visual universe|cute (+9pt.)
  • ・Favorite music type|J-pop (+11pt.)
  • ・Reason for choosing current company|short working hours / little overwork (+9pt.)
  • ・SNS|LINE (+12pt.)

NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )

MINDSET®’ s six consumer segments

  1. ACHIEVER
  2. LIBERAL
  3. COCOONER
  4. THINKER
  5. SHOWA
  6. WHATEVER