MIND

  1. I'm the type of person who believes in traditional gender roles. (+38pt.)
  2. It's best for people to maintain a traditional lifestyle. (+29pt.)
  3. I prefer doing things according to solid advance planning. (+24pt.)

LIFESTYLE

  • ・Self-image|proper, well-mannered (+18pt.)
  • ・Things I spend time and money on|health (+5pt.)
  • ・Essential functional feature when considering a purchase|country of origin (+15pt.)
  • ・Essential emotional feature when considering a purchase|makes you feel well - off (+8pt.)
  • ・Preferred visual universe|well-balanced, precise (+13pt.)
  • ・Favorite music type|Kayo (Japanese folk song) (+9pt.)
  • ・Reason for choosing current company|interesting job (+10pt.)
  • ・SNS|virtually zero

NB : ( ) indicates the difference in answers with the sample average (N = 4000, aged 15-64 yrs. old )

MINDSET®’ s six consumer segments

  1. ACHIEVER
  2. LIBERAL
  3. COCOONER
  4. THINKER
  5. SHOWA
  6. WHATEVER